NEW YORK (AdAge.com) — When Microsoft acquired digital-ad agency Razorfish in its $6 billion dollar deal for aQuantive two years ago, it seemed only a matter of time until it looked to shed the shop, which didn't seem to fit the software giant's business model. That time may be here.

NEW YORK (AdAge.com) — With the TV-upfront market frozen and advertisers looking for lower-cost means to reach consumers, a push is on to try formats that could finally realize some of the potential of online video with targeted ads that engage with real interactivity.

NEW YORK (AdAge.com) — For all the ink spilled on the importance of Twitter and Facebook as feedback and customer-service channels, there's another social-media tool marketers are increasingly finding useful, not just as an online-shopping tool but as an internal, culturally changing consumer-criticism channel: the humble product review.

NEW YORK (AdAge.com) — Just as Time Warner is unwinding that mistake, AOL is figuring out the future of magazine publishing on the web. And it's doing so without Time Warner's content assets.

Steve Wozniak's amazement at Bing is a reminder that many people could use a refresher on search tips. So this month, I take off my search-marketer hat and put on my search-professor one.

NEW YORK (AdAge.com) — What if a marketer could define its own audience — not constricted to what a particular network or portal is selling — and buy it wherever it happens to be? The most ambitious attempt at shifting the online ad business in this direction is coming from Quantcast.

NEW YORK (AdAge.com) — Just because there's a market for your online video doesn't mean there's a market for the product it's hawking, an important lesson illustrated by this week's No. 4-spot debut.

NEW YORK (AdAge.com) — Sure, everyone in marketing is buzzing about the need for social media, but how many people actually know how to integrate such techniques into their campaigns or office procedures? In this interview, we talk to someone who does that very thing every day: Danielle Wiley, senior VP of consumer brand social media at Edelman, Chicago. Read the text or listen to the audio as she discusses her role in defining and deploying 2.0 marketing strategies for her agency's various campaigns.

NEW YORK (AdAge.com) — As mobile users increasingly flock to the fancy applications on their smartphones — and potentially spend less time on the mobile web, where Google has staked its lead — the search giant had to find a way into those apps. So it is introducing its contextual ad program to serve up text and display ads inside mobile applications.

CANNES (AdAge.com) — Australian agency Cummins Nitro emerged victorious once again during the Cannes Cyber Lions ceremony, claiming its third Grand Prix at the 56th International Advertising Festival for the Tourism Queensland "The Best Job in the World" campaign.