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John Ross: Retailers Must Embrace Emerging Media Like Consumers Have

Advertising Age - Digital — Wed, 08 Jul 2009 20:09:00 +0000

NEW YORK (AdAge.com) -- New Emerging Media Lab President John Ross recently spoke with Ad Age about the impact emerging technologies are having and will continue to have in the retail space.

Digitas Bolsters Ranks With Two Top Execs From Tribal DDB

Advertising Age - Digital — Wed, 08 Jul 2009 20:05:00 +0000

NEW YORK (AdAge.com) -- Publicis Groupe's Digitas has bolstered its management team, snatching Tribal DDB's Stephan Beringer to run its operations outside the U.S. and hiring former Tribal executive Liz Ross as its chief growth officer in the U.S.

What Your Favorite Social Network Says About You

Advertising Age - Digital — Wed, 08 Jul 2009 18:37:00 +0000

YORK, Pa. (AdAge.com) -- Which social network you favor says a lot about you -- and you might be surprised just what it says. A new study by Anderson Analytics is helping identify for marketers your likely interests, buying habits, media consumption and more.

Google Launching Operating System, Firing Torpedo Into Microsoft

Advertising Age - Digital — Wed, 08 Jul 2009 15:26:00 +0000

Google will launch its own operating system in the second half of next year, finally launching a direct assault on Microsoft's crown jewel.

Why Google Voice Reminds Me of AT&T

Advertising Age - Digital — Tue, 07 Jul 2009 13:40:00 +0000

I'm an ex-AT&T "Bell head," so anything telecom always gets my special attention. When I saw the Google Voice re-announcement recently, I couldn't help wondering, "Huh, what's up with that? How does this fit into Google's core business?" Mostly, though, I was interested in understanding why this and why now.

Video Cameras in iPods: Bad News for YouTube?

Advertising Age - Digital — Mon, 06 Jul 2009 21:15:00 +0000

More uploads will increase YouTube's market dominance, but the user-generated video market has little if any advertising dollars pursuing it.

Tracking the Giants of Viral Video: New Data Insights

Advertising Age - Digital — Mon, 06 Jul 2009 12:30:00 +0000

NEW YORK (AdAge.com) -- Online video is no longer just a sideshow for marketers. Brands such as T-Mobile, Samsung and Cadbury have recently scored viral-video hits racking up 10 million or more views. Meanwhile, the science of tracking online-video audiences has made great strides in the past 18 months. In this 10-minute "About Digital" report, Ad Age Digital Editor Abbey Klaassen explores some of the latest viral-video trends and insights emerging from that data.

Gastric-Band Maker Reaches Out With YouTube Channel

Advertising Age - Digital — Mon, 06 Jul 2009 12:00:00 +0000

NEW YORK (AdAge.com) -- Ethicon Endo-Surgery's Realize adjustable gastric band is the first device of its kind to have a branded YouTube channel. It went live June 20 and already has nearly 8,000 views. Ethicon also has a branded site for the band, where patients can learn more about the surgery and join the device's online support program.

What You Would Do to Fix Yahoo

Advertising Age - Digital — Mon, 06 Jul 2009 04:00:00 +0000

NEW YORK (AdAge.com) -- When a brand needs a fix, everyone's a doctor, and Ad Age readers are no exception. Now that Yahoo is taking its branding assignment to Landor Associates and tapping former Y&R managing director Penny Baldwin as senior VP-global integrated marketing and brand management, Ad Age decided to ask readers for a few ideas to remake the still-popular portal.

Online Ad Spending Overseas to Hit $25 Billion by 2013

Advertising Age - Digital — Thu, 02 Jul 2009 16:20:00 +0000

LONDON (AdAge.com) -- Internet ad spending is forecast to keep growing despite the recession, but the mix of online spending is changing as display falls further out of favor with marketers, leaving online alternatives to fight for the marketing dollar.