08 Jul
Posted by Advertising Age - Digital as Digital News
08 Jul
Posted by Advertising Age - Digital as Digital News
08 Jul
Posted by Advertising Age - Digital as Digital News
08 Jul
Posted by Advertising Age - Digital as Digital News

I'm an ex-AT&T "Bell head," so anything telecom always gets my special attention. When I saw the Google Voice re-announcement recently, I couldn't help wondering, "Huh, what's up with that? How does this fit into Google's core business?" Mostly, though, I was interested in understanding why this and why now.
06 Jul
Posted by Advertising Age - Digital as Digital News
06 Jul
Posted by Advertising Age - Digital as Digital News

NEW YORK (AdAge.com) — Online video is no longer just a sideshow for marketers. Brands such as T-Mobile, Samsung and Cadbury have recently scored viral-video hits racking up 10 million or more views. Meanwhile, the science of tracking online-video audiences has made great strides in the past 18 months. In this 10-minute "About Digital" report, Ad Age Digital Editor Abbey Klaassen explores some of the latest viral-video trends and insights emerging from that data.
06 Jul
Posted by Advertising Age - Digital as Digital News

NEW YORK (AdAge.com) — Ethicon Endo-Surgery's Realize adjustable gastric band is the first device of its kind to have a branded YouTube channel. It went live June 20 and already has nearly 8,000 views. Ethicon also has a branded site for the band, where patients can learn more about the surgery and join the device's online support program.

NEW YORK (AdAge.com) — When a brand needs a fix, everyone's a doctor, and Ad Age readers are no exception. Now that Yahoo is taking its branding assignment to Landor Associates and tapping former Y&R managing director Penny Baldwin as senior VP-global integrated marketing and brand management, Ad Age decided to ask readers for a few ideas to remake the still-popular portal.
02 Jul
Posted by Advertising Age - Digital as Digital News