WFA adopts principles of behavioural targeting; Taubmans looks for Taubmans Tom; Mindshare becomes first agency on My BuzzMetrics; NEC appoints LOUD

Brand integration into online video content boosts brand awareness and intention to buy, according to new research commissioned by MySpace.

CumminsNitro Brisbane has created a ‘virtual mall’ to highlight the retail delights of the Queensland capital.

PBL Media’s online media hub ninemsn will launch a new video site this month which will house more than 40,000 video and TV clips, as it looks to capture a growing online video audience.

The new in-house sales team of SBS will be headed by Mark Fairhurst as national sales manager, formerly head of sales with the Stenmark Organisation.

PacMags hires ad strategy director; New York Festivals award Lowe Sydney; mcm media launches digital media player DEN

This new ad called ‘Le Chef’ for Fancy Feast Sensations range of catfood sees a busy Paris restaurant kitchen preparing gourmet meals for a woman and her pet cat.

The rough appearance of a group of cowboys is juxtaposed against the softness of Sorbent tissues in a new TVC for the SCA brand.

The Herald Sun has claimed it is the first newspaper to exploit new rules on how ‘bundled’ sales are recorded with a partnership with juice brand Boost.

FBi Radio, the Sydney community radio station which launched a PR campaign to get Richard Branson to donate $1million, has been saved after donors contributed $350,000 to the struggling station.