V Australia, Virgin Blue’s international airline, has launched a campaign to promote Los Angeles as a short break destination for Australians.

A new brand campaign for children’s charity organisation Barnardos Australia highlights the plight of neglected children in Australia and empowers people to make a difference.

Metropolitan commercial radio stations suffered a 3.28% drop in advertising revenues in the year to June 2009, Commercial Radio Australia (CRA) has revealed.

Pursuit Communications to PR Wet Ones; MCN signs Ten sponsors for Ashes; MySpace to stream Michael Jackson memorial; Ad2one wins two

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A multitude of potentially game-changing media innovations currently reside in the world’s laboratories and academic institutions. Some exist as emerging concepts – such as the ’semantic web’ of data – others as hardware or software, quite probably filtering through after doing time in the field as military applications.

To understand today’s direct marketers, an old, albeit revised fable might be the best place to start.The story goes that three agency heads set out to climb a mountain, its summit representing customer loyalty to a brand. Along the way, the agency heads learn new insights about reaching the summit, such as the value of customer data, of individually targeted campaigns, of rewarding a customer for their business.

Pick: 26 June

Pan: 26 June