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	<title>Webaustralia.org &#187; Australia Marketing News</title>
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		<title>Ad market down until 2011, ZenithOptimedia predicts</title>
		<link>http://www.bandt.com.au/articles/C9/0C0623C9.asp</link>
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		<pubDate>Wed, 08 Jul 2009 05:50:57 +0000</pubDate>
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		<description><![CDATA[Advertising spend in 2009 is set to be 6.8% down on last year, with the market not expected to recover until 2011, according to a new forecast by ZenithOptimedia.]]></description>
			<content:encoded><![CDATA[Advertising spend in 2009 is set to be 6.8% down on last year, with the market not expected to recover until 2011, according to a new forecast by ZenithOptimedia.]]></content:encoded>
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		<title>Social media used &#8220;badly&#8221;, ADMA told</title>
		<link>http://www.bandt.com.au/articles/BC/0C0623BC.asp</link>
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		<pubDate>Wed, 08 Jul 2009 05:50:47 +0000</pubDate>
		<dc:creator>bandt Breaking News</dc:creator>
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		<description><![CDATA[Australian marketers may be adopting social media platforms to engage with their customers, but are, for the most part, using digital channels &#8220;badly&#8221;, according to a leader in direct marketing.]]></description>
			<content:encoded><![CDATA[Australian marketers may be adopting social media platforms to engage with their customers, but are, for the most part, using digital channels &#8220;badly&#8221;, according to a leader in direct marketing.]]></content:encoded>
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		<title>Uncle performs Sydney ATM stunt</title>
		<link>http://www.bandt.com.au/articles/B8/0C0623B8.asp</link>
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		<pubDate>Wed, 08 Jul 2009 05:50:34 +0000</pubDate>
		<dc:creator>bandt Breaking News</dc:creator>
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		<description><![CDATA[Brand communication agency Uncle was behind a stunt that saw 16 ATMs in Sydney &#8216;rebranded&#8217; on behalf of a client.]]></description>
			<content:encoded><![CDATA[Brand communication agency Uncle was behind a stunt that saw 16 ATMs in Sydney &#8216;rebranded&#8217; on behalf of a client.]]></content:encoded>
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		<title>News in brief: Wednesday 8 July</title>
		<link>http://www.bandt.com.au/articles/7D/0C06237D.asp</link>
		<comments>http://www.bandt.com.au/articles/7D/0C06237D.asp#comments</comments>
		<pubDate>Wed, 08 Jul 2009 05:49:50 +0000</pubDate>
		<dc:creator>bandt Breaking News</dc:creator>
				<category><![CDATA[Australia Marketing News]]></category>

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		<description><![CDATA[AFA Youngbloods to hold Fire &#38; Ice party; AdPartners overhauls its brand; Fox8 gets record ratings for Australia&#8217;s Next Top Model; Kyle and Jackie O and Hot 30 syndicated by Austereo]]></description>
			<content:encoded><![CDATA[AFA Youngbloods to hold Fire &amp; Ice party; AdPartners overhauls its brand; Fox8 gets record ratings for Australia&#8217;s Next Top Model; Kyle and Jackie O and Hot 30 syndicated by Austereo]]></content:encoded>
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		<title>Gen Y turns back on Australian made products</title>
		<link>http://www.bandt.com.au/articles/9B/0C06239B.asp</link>
		<comments>http://www.bandt.com.au/articles/9B/0C06239B.asp#comments</comments>
		<pubDate>Wed, 08 Jul 2009 05:49:44 +0000</pubDate>
		<dc:creator>bandt Breaking News</dc:creator>
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		<description><![CDATA[Generation Y places significantly less value on Australian-made goods than older generations, according to a new study from researcher TNS.]]></description>
			<content:encoded><![CDATA[Generation Y places significantly less value on Australian-made goods than older generations, according to a new study from researcher TNS.]]></content:encoded>
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		<title>Foxtel reviews direct marketing account</title>
		<link>http://www.bandt.com.au/articles/7B/0C06237B.asp</link>
		<comments>http://www.bandt.com.au/articles/7B/0C06237B.asp#comments</comments>
		<pubDate>Wed, 08 Jul 2009 05:49:38 +0000</pubDate>
		<dc:creator>bandt Breaking News</dc:creator>
				<category><![CDATA[Australia Marketing News]]></category>

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		<description><![CDATA[Foxtel is reviewing its direct marketing account, currently held by Rapp.]]></description>
			<content:encoded><![CDATA[Foxtel is reviewing its direct marketing account, currently held by Rapp.]]></content:encoded>
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		<title>Burger: Agencies and advertisers too safe and fixated on research</title>
		<link>http://www.bandt.com.au/articles/93/0C062393.asp</link>
		<comments>http://www.bandt.com.au/articles/93/0C062393.asp#comments</comments>
		<pubDate>Wed, 08 Jul 2009 05:49:33 +0000</pubDate>
		<dc:creator>bandt Breaking News</dc:creator>
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		<description><![CDATA[Australian advertisers and their agencies are too fixated on research and play too safe when it comes to marketing, according to the boss of The Campaign Palace.]]></description>
			<content:encoded><![CDATA[Australian advertisers and their agencies are too fixated on research and play too safe when it comes to marketing, according to the boss of The Campaign Palace.]]></content:encoded>
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		<title>Droga5&#8217;s new VB TVC unveiled</title>
		<link>http://www.bandt.com.au/articles/55/0C062355.asp</link>
		<comments>http://www.bandt.com.au/articles/55/0C062355.asp#comments</comments>
		<pubDate>Wed, 08 Jul 2009 00:16:14 +0000</pubDate>
		<dc:creator>bandt Breaking News</dc:creator>
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		<description><![CDATA[The eagerly anticipated new VB TVC, created by Droga5, goes to air tonight. View it here first.]]></description>
			<content:encoded><![CDATA[The eagerly anticipated new VB TVC, created by Droga5, goes to air tonight. View it here first.]]></content:encoded>
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		<title>Breaking campaign: SBS billboards taunt the Poms</title>
		<link>http://www.bandt.com.au/articles/E2/0C0622E2.asp</link>
		<comments>http://www.bandt.com.au/articles/E2/0C0622E2.asp#comments</comments>
		<pubDate>Tue, 07 Jul 2009 05:29:29 +0000</pubDate>
		<dc:creator>bandt Breaking News</dc:creator>
				<category><![CDATA[Australia Marketing News]]></category>

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		<description><![CDATA[To promote SBS&#8217; coverage of The Ashes, the broadcaster has created mobile billboards that will travel round Sydney and Melbourne CBDs with taunts for the England side.]]></description>
			<content:encoded><![CDATA[To promote SBS&#8217; coverage of The Ashes, the broadcaster has created mobile billboards that will travel round Sydney and Melbourne CBDs with taunts for the England side.]]></content:encoded>
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		<title>Product of the Year goes global</title>
		<link>http://www.bandt.com.au/articles/0D/0C06230D.asp</link>
		<comments>http://www.bandt.com.au/articles/0D/0C06230D.asp#comments</comments>
		<pubDate>Tue, 07 Jul 2009 05:29:19 +0000</pubDate>
		<dc:creator>bandt Breaking News</dc:creator>
				<category><![CDATA[Australia Marketing News]]></category>

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		<description><![CDATA[Australia&#8217;s Product of the Year, the consumer survey that awards consumers&#8217; preferred products, has joined the global franchise of the same name, seeing Australia move in line with 28 other countries where the title is handed out.]]></description>
			<content:encoded><![CDATA[Australia&#8217;s Product of the Year, the consumer survey that awards consumers&#8217; preferred products, has joined the global franchise of the same name, seeing Australia move in line with 28 other countries where the title is handed out.]]></content:encoded>
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