Advertising spend in 2009 is set to be 6.8% down on last year, with the market not expected to recover until 2011, according to a new forecast by ZenithOptimedia.

Australian marketers may be adopting social media platforms to engage with their customers, but are, for the most part, using digital channels “badly”, according to a leader in direct marketing.

Brand communication agency Uncle was behind a stunt that saw 16 ATMs in Sydney ‘rebranded’ on behalf of a client.

AFA Youngbloods to hold Fire & Ice party; AdPartners overhauls its brand; Fox8 gets record ratings for Australia’s Next Top Model; Kyle and Jackie O and Hot 30 syndicated by Austereo

Generation Y places significantly less value on Australian-made goods than older generations, according to a new study from researcher TNS.

Foxtel is reviewing its direct marketing account, currently held by Rapp.

Australian advertisers and their agencies are too fixated on research and play too safe when it comes to marketing, according to the boss of The Campaign Palace.

The eagerly anticipated new VB TVC, created by Droga5, goes to air tonight. View it here first.

To promote SBS’ coverage of The Ashes, the broadcaster has created mobile billboards that will travel round Sydney and Melbourne CBDs with taunts for the England side.

Australia’s Product of the Year, the consumer survey that awards consumers’ preferred products, has joined the global franchise of the same name, seeing Australia move in line with 28 other countries where the title is handed out.