SMS Marketing is possibly the most effective, personal and direct marketing tool available to businesses today. With 95% of the UK population owning a mobile phone, penetration outstrips the PC by ten to one and according to the IAB, 95% of texts are opened compared with 25% of emails.

In today's tough economic times, the best marketing advice is to reassess the marketing plan. Something new is not necessarily the best plan to increase your business' bottom line.

If you have a product or service, you need promotional material so that people know about it and, more importantly, know how they can get it. There are various ways to do this:

Use Digital Signage at the gym to clean up wall space, create an upswing in the overall sale of store products, and increase growth in offered programs. This is also a great tool for advertising personal trainers benefits and programs. If you offer kick boxing, spinning classes, weight loss programs, or personal weight training, this is the product that you have been seeking. Get rid of the outdated paper to wall method and get digital!

Business is based on relationships. The stronger your relationships with your suppliers and customers, the more likely you are to win a contract or get an exclusive shipment of a product that is in limited supply. One of the key ways to maintain a business relationship is to send Promotional Corporate gifts.

Fresh content is critical to the communications effort if viewers are to keep coming back to the sign for more. In media shorthand, this boils down to the often used expression: "Content is king." But if content is king, who's doing the coronation? In other words, who is creating the content that gets elevated to this regal stature?

Ever since Lance Armstrong's Live Strong campaign, organizations have seen the marketing and revenue potential that silicone wristbands can bring. These wristbands are usually used by charities but have successfully been used in community projects, by multi-national companies and by small organizations alike.

Your home decoration business can benefit a lot from having its own company letterheads and envelopes. Customers will instantly recognize your brand with the use of matching letterheads and envelopes.

Finding wholesale goods supplier and finding real wholesale rates is actually very easy for some, but for the novices including you, it may not be so simple. Bear in mind that real wholesale companies are licensed to distribute goods from the makers without charging sales tax.

In today's economy, it is easy to justify making cutbacks. With so many companies hard up for cash, finding areas to cut corners seems like the right approach. Statistics show that when companies look to cut down costs, marketing and advertising are among the first to receive a smaller budget. This is not always the best plan of action. Becoming smarter about where you spend your marketing dollars is.